Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value. But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price. Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships. Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?

Reason to book

SUSTAINABLE & ETHICAL

Some of the most environmentally friendly ships afloat. We are continually reviewing and improving how we operate to effect positive change, support communities in the places we visit and reduce our impact on the environment. From locally inspired dishes on board to energy-efficient engines, we are paving the way for more sustainable cruising. This is represented by the turtle.

VOYAGES OF EXPLORATION

Affordable access to remote places and hidden treasures across the globe. Our UK departures offer affordable, easy access to a world of remote places, amazing sights and hidden treasures. This is represented by the compass.

SAIL WITH FRIENDS

Meet like-minded people and make long-lasting friendships. Whether you're arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community. This is represented by the hands held in friendship.

A WONDERFUL WELCOME

Classic ships, with charming crews, sumptuous cuisine and great entertainment. A warm welcome from the minute you arrive on board to the moment you leave. Our classic ships create an inclusive atmosphere that will make you feel right at home. This is represented by the crown.

AFFORDABLE QUALITY

Experience the charm of an authentic and traditional cruise at a fantastically affordable price. At Ambassador, we believe exceptional quality should be within everyone's reach. Our sailings offer affordable quality, making it easier to indulge in the finer things in life, for less. This is represented by the plus symbol.

PEACE OF MIND

Fully travel regulation compliant Financial Protection through "A" rated UK based insurers. Guest funds are paid into a trust account. Full ABTA members. Enhanced health and safety policies. In The Ambassador Seal, this is represented by the protective circle.